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Precision Streaming Ads
for Local Services
HOW PEOPLE WATCH TV TODAY
Traditional cable viewership continues to decline. Millions of households now watch TV through streaming platforms instead of cable.
Streaming platforms include:
- • Amazon Prime Video
- • Disney+
- • Paramount+
- • Hulu
These platforms deliver content directly to smart TVs, streaming devices, and mobile devices. This shift allows local businesses to advertise directly to households watching streaming television.
Smart TVs
Primary viewing device
WHAT STREAMING ADS LOOK LIKE
Streaming ads appear during shows and movies just like traditional TV commercials. However, unlike traditional television:
Ads can target specific cities and zip codes
Campaigns can run with flexible budgets
Performance can be tracked and optimized
Businesses control how often their ads appear
This allows local service companies to reach potential customers consistently within their service area.
HOW TARGETING WORKS
Streaming advertising allows targeting based on multiple factors:
Location Targeting
- • Cities
- • Zip codes
- • Service areas
Behavioral Targeting
- • Home improvement interests
- • Moving activity
- • Homeownership data
Household Targeting
- • Homeownership status
- • Household income ranges
- • Demographics
This ensures ads are shown to households that are most likely to need home services.
COST OF STREAMING ADVERTISING
Streaming ads are purchased using CPM pricing.
CPM stands for Cost Per Thousand Impressions.
- • Amazon Prime Video: $10 – $15 CPM
- • Disney+/Hulu & Paramount+: $25 – $40 CPM
- • Campaigns aim for a frequency of about 4 views per household each month
Lower CPM platforms deliver more impressions per dollar spent.
ESTIMATED IMPRESSIONS PER BUDGET
$1,500 Budget
Amazon
100,000 – 150,000 impressions
Disney / Paramount
37,000 – 60,000 impressions
$3,000 Budget
Amazon
200,000 – 300,000 impressions
Disney / Paramount
75,000 – 120,000 impressions
$5,000 Budget
Amazon
330,000 – 500,000 impressions
Disney / Paramount
125,000 – 200,000 impressions
Household Reach Example
Streaming campaigns typically run with a frequency of around 4 views per household per day.
Example:
200,000 impressions ÷ 4 frequency ≈ 50,000 households reached
This allows businesses to build strong brand awareness within their service area.
RECOMMENDED BUDGETS BY MARKET
Small Cities
Recommended budget
$1,500 – $2,500/mo
Mid-Size Cities
Recommended budget
$2,500 – $4,000/mo
Large Metro Areas
Recommended budget
$4,000 – $6,000+/mo
Businesses may also choose their own budget as there is no minimum budget on these platforms.
LEAD CAPTURE FUNNEL INCLUDED
Your ad appears on TV platforms like Amazon Prime Video, Disney+, Hulu, or Paramount+.
Viewers instantly scan an included QR code or link.
Contact information is collected via a simple survey or page.
Leads are delivered directly to your email, phone, or CRM system.
CREATIVE PRODUCTION
Professional streaming ads require high-quality creative.
Creative packages include:
- • Script writing
- • Voiceover
- • Video editing
- • Platform formatting
- • Campaign setup
Basic Creative
$1,500
One ad variation
Standard Creative
$2,500
Two ad variations
Premium Creative
$3,500
Three ad variations for testing
Already Have a Video Ad?
Creative Adaptation & Platform Formatting: $500 – $1,000
CAMPAIGN MANAGEMENT
Monthly campaign management ensures ads perform effectively.
Management includes:
- • Campaign setup and launch
- • Audience targeting optimization
- • Platform optimization
- • Performance monitoring
- • Monthly reporting
Monthly management fee: $1,000 per month for ad budgets up to $5,000
For Larger Budgets:
When ad spend increases, management adjusts slightly based on spend.
EXAMPLE CAMPAIGN
(Mid-Size City HVAC)
Monthly ad budget
$3,000
Amazon inventory
200,000 – 300,000 impressions
Estimated households reached
50,000 – 75,000 households
Frequency
Approximately 4 views per household per day
FIRST MONTH INVESTMENT
WHY STREAMING ADS WORK FOR LOCAL BUSINESSES
Streaming advertising allows businesses to run television ads without traditional TV costs.
NEXT STEPS
Discuss your service area and target locations
Determine a monthly advertising budget
Create your streaming TV ad and launch your campaign